Curious what a McKinsey presentation looks like? Yes, Google is useful. I selected the ones which as less than 10 years old have more than 15 pages. A couple of thoughts:. Blog posts on consulting-related skills, tools, frameworks. Thank you! Looking at these decks made me wonder what the delivery of these presentations was like. The slides seem designed to stand alone and survive delivery by an unskilled speaker. My preference is to do the heavy intellectual lifting in a narrative report and then put together a presentation that serves as a verbal executive summary.
When preparing the presentation, the logic comes first, and then the slides serve the logic. Thanks for comment. I have done both — but prefer slides that stand alone. Slides always get passed around. These slides look really, really ugly. For many of them, I would agree. Your email address will not be published.
Save my name, email, and website in this browser for the next time I comment. Get Posts Blog posts on consulting-related skills, tools, frameworks. Doug Gabbard on April 23, at pm.
You have provided a tremendous service here. Tayo on June 24, at am. I completely agree with you. Consultant's Mind on June 25, at pm.
Thanks for reading. Ibinabo Nwanze on April 25, at am. Great work. Thanks for putting this invaluable piece together. Surely — thanks for reading and sharing. Axel on April 28, at am. Alex Carter on May 11, at am. Nice share, I found this piece much informative and of value.Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy.
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Press enter to select and open the results on a new page. Email Subscriptions Sign In. See other popular subscriptions.Branding is the process of creating and associating meaning with a brand. The perception of your business can have a big impact on your advertising ROI. When you are getting 50, visitors per month to you website, branding is very important.
Even minor branding elements can have a large impact on your conversion rate. How much does branding matter for a new independent consultant? In fact, every dollar you invest in branding is a wasted dollar that could be invested in something more important for succeeding as a consultant. When you are starting a consulting businessthere are only two things you should be focused on:. Your first clients will be acquired through networking, direct outreach, or very specific advertising.
The goal for your consulting logo and really for all things branding in your first year is simple: just look moderately presentable.
Your logo should make sense for your business. It should be relevant to who you are and what you are doing. If your value proposition is that you help tattoo businesses launch and grow, then it might make sense for your logo to look more artistic or incorporate features that bring to mind body art.
If you are helping accountants grow their businesses, creating a tattoo-esque logo would make zero sense and detract from your brand. A mountain, on the other hand, makes sense. If possible, we want their to be some element of recognizable uniqueness to the logo, but beyond that, complexity is a hindrance. The main reason we want to avoid complexity is that it is both unnecessary and difficult to pull off.
This image is not stock art. A professional graphic designer had to manually design this graphic and likely went through several drafts before settling on this iteration. It makes sense for a new restaurant to spend a few hundred dollars They are already investing hundreds of thousands in startup costs and branding is a big part of generating buzz for a new restaurant.
Your consulting business, on the other hand, would be in the exact same spot with this as the logo:. It makes your business look modern, and every half-decent graphic designer and graphic design student in knows how to do it. It has 3D styling.
It has multi-directional gradients. Using your business name as your logo makes it relevant by default. Just using the text itself keeps its simple and clean to some extent, with the right font choice rounding out both of those requirements.
Browse until you find one that looks clean and modern. Download the font for free. Unzip the folder. Install the TrueType font file. And just like that, you have your logo! If you want to find some sort of clean, relevant icon to attach to the text, you can, just keep in mind that you are adding unnecessary time to your logo creation process and unnecessary complexity that might detract from your logo or simply require more item to fine tune.
Why start from scratch when there are so many great examples out there. We really like our logo here at Consulting. Notice how similar the font used is to the previous example. Another massively famous firm BCG utilizes both their acronym and an all-caps spelling of their brand name within the logo.Charts seem so mundane and boring, but framing analysis in just the right way can be the difference of a yawner chart versus one that shouts insight.
Beyond the traditional line, bar and pie charts, there are a lot of other very useful charts that should be used for the right situation. Here are some of the most used from my McKinsey days and beyond. Best used to show overall and sub-segment trends. Focuses on the normalized relative trends of different segments, but can also represent absolute values.
One of the go-to charts of most top strategy consulting firms. The waterfall chart disaggregates elements and totals them as steps to create the whole. Often used to show the magnitude of the different elements that make up something.
Typically start with the largest values on the bottom, unless some other dimension such as process flow or time better organizes the elements.
Allows raw data to visually show patterns or the absence of patterns. It is great to visually show correlations within a lot of data. In some instances, it may be better to remove outliers and focus on the majority of data points. Nice way to visualize the size of elements two levels within a segmentation. Bubble charts are a great way to visualize three or four dimensions. You can use the vertical and horizontal axes, the size, color, and pattern within the bubbles.
Charts let you visualize data in ways where insights often pop off the page. Use a chart to get the point across and highlight insights. Looking at a bunch of numbers is extremely difficult to process, especially for those of us that are more visual.
Charts are like different frames for a picture. Some frames go with some pictures, while other frames clash. Similarly, you have to figure out what the right chart is to showcase your data and make the insights pop.
Here are some best practices when it comes to charts:.They are too long, too dull, too full of useless detail, too generic. And these bad powerpoint presentations matter a lot. They are how we represent ourselves and our work to the world, they are the culmination of our analysis and our thinking.
They are our value-add. Our careers depend on our business presentations not being terrible. We wrote this guide in the hopes that, in our own way, we can have a disproportionate impact on your success — your success in presenting yourself, your ideas, and your value add.
We hope you find this guide useful. Our goal was to create the most comprehensive online guide to writing McKinsey-style business presentations on the web. At over 10, words, we think it is safe to say — job done! We are holding nothing back. If you need to write a business report, update a team, complete a consulting assignment, or develop an investor pitch deckand you are not sure where to start, this guide is for you.
If you need to write a senior executive presentation and are struggling to collect your thoughts, then this guide is for you. If you are looking for tips, tools and resources to create your presentations faster and make them better, you are going to love this guide.
We have formatted and structured the Guide to take advantage of the web. You can use it for reference, inspiration, or as a how-to-guide.
Be sure to bookmark the guide so that you can reference it in the future. If you feel that you have a handle on writing business presentations — and just want to learn a new tip or two — then jump to the relevant section of the guide and dive in!
If you have a basic grasp of writing business presentations, but are looking to add a layer of depth to your knowledge — then you should read the guide in order. Presentation writing skills are under-rated. They have, in fact, a profound effect on your career success. In Chapter 1, we will layout the reasons why developing presentation skills can accelerate career advancement and explore why writing presentations is such a deceptively challenging task.
We'll also introduce a framework for thinking about the skills one must master to become truly proficient at writing business presentations.
There is a lot of conflicting advice out there. And a lot of fantastic presentation styles which one can emulate. In the end, as with much in life, the answer to 'which style should I copy?
In this chapter we expand on the general 'horses for courses' answer. We'll introduce you to a number of alternate schools of presentation design and layout the precise circumstances under which each is powerful. The dirty little secret of presentation writing is that the vast majority of presentations that we write are not presented!
At least not in a formal, auditorium kind of way. In this section we will explore the characteristics of the McKinsey or consulting in general style presentation and identify the things it does well and why this style is so useful.
There are five disciplines one must master to become great at writing killer business presentations. This is the heart of our process and of the SlideHeroes course:. Your job is to communicate an answer to a question. When the audience cannot follow your answer, when they cannot follow the logical steps that flow through your argument, they become frustrated.
In this chapter we will dive deep into several business writing techniques you can use to help structure your presentation.Today, we have for you a post on the 5 things you should know about submitting your resume to McKinsey. Now, there are the standard set of rules for your consulting resume that apply for any firm — a results-oriented resume, formatting consistency, using proactive language, quantifying competitive accomplishments, providing context for key activities, etc.
Ready to land an offer at McKinsey? Read on, and reach out to our expert resume editing team led by a former McKinsey consultant! Here are the 5 things you should know about submitting your resume to McKinsey. Without prestigious leadership experience on your resume — e. Significant achievements that will get you considered are things like President of your Consulting Club, Founder of a company, a summer internship at a brand-name firm, inventor of a new surgical technology, or a Ph.
Does this sound like the type of experience you have?
Bain & Company Font
If not, either start obtaining it or consider back-up options. Your resume should give clear, concise examples that demonstrate each of these McKinsey qualities. Structure — Weave a story that presents a problem you faced, the structured approach you took to solving it — including breaking the problem into its component parts, and the positive results you achieved.
On the job, you will rely on best practice work i. Credibility — An internship with McKinsey is going to be the best credibility you can offerhowever, internships or work experience at Fortune firms will work in your favor too. Basically, anything you can include on your resume that shows you went through a rigorous selection process and came out on top is going to win you points with a McKinsey recruiter. Your credentials must be seriously impressive to be considered McKinsey-worthy, so include the most prestigious scholarships, merit awards, and industry accolades that you can on your resume.
What does this mean for your resume? I started my first consulting firm while I was living in South Africa, and it was focused on Corporate Social Responsibility. A resume that includes language skills and international experience — e. Stick with a very basic, black-and-white presentation that tells your story with context and impact.
The Ideal Consulting Logo For 2019
Everything from your attire to your resume must reflect that you know and appreciate what that means. McKinsey wants you to be highly intelligent, yet predictable. Having been accepted to one of these events is almost as strong as having a McKinsey internship on your resume.Is life as a McKinsey, BCG or Bain consultant glamorous?
Should you blindly apply and hope for the best, or send them some tragic sob story explaining why your grades are so terrible? Should you give up completely? Get some.As has been reported over the yearssome of their clients have also performed their worst, like Enron, and controversies surrounding their involvement with certain clients have been a recent concern.
Nonetheless, McKinsey is a global powerhouse, with more than 28, employees across cities in 65 countries working for high-profile clients and many of its employees have gone on to become C-suite executives for equally notable companies.
This week, McKinsey introduced a new identity designed by Wolff Olins. The old logo was already decent, with a relatively different serif, nicely spaced, and with a solid ampersand. Even the usually problematic bottom serifs are elegantly blended to make the kerning as good as possible. The alignment of the stacked words is a welcome break from centered or flush-left conventions and looks surprisingly good in that arrangement.
The logo looks great big and small, which is a rare achievement for a serif wordmark but its well-modulated contrast allows it to shrink very well. The custom font, named after Marvin Bower, who helped define the structure and principles of McKinsey in the s and 40s, is really nice and blends some of the current trends — spikier serifs plus Windsor -esque serifs plus Chobani-esque charmers — into a bold, crisp, and elegant solution.
Adding a shimmer of blues and purples to the sides is a great way of establishing a house style that can make any number of images appear as if they came from the same source. First, shit. As seen in the video and images below, a lot of care has actually gone into presenting this, which I think is a direct translation of how thoughtful the whole identity system is.
This is all a really fantastic take on the most corporate of corporate designs: everything looks elegant, sophisticated, and serious without settling for boring, safe, or repetitive. The identity elements are mixed and matched in slightly different ways but there is a clear relationship between all of them across all mediums. It may not be right or woke to fawn over a huge corporate job like this but I do think this is an exemplary case study of identity design at this level.
This could have easily been unmemorable or lacking the ambition to implement a relatively complex system at the scale of this company. Join Mailing List. By Tag Top 10 Tags sans serif blue uppercase red monogram black custom icon lowercase packaging See all tags. Go Clear. Reviewed Feb. Your browser does not support the video tag.